VMM Guiding Principles
- The full value of an e-service must be measured from multiple perspectives represented by the 6 Essential Factors Factors; it cannot be captured in a single internal financial metric (i.e., ROI).
- An e-service does not exist in isolation. Its value must be measured within the context of an organization-wide strategic vision.
- To measure value, it must be understood and defined.
- Value is perceived, defined and communicated differently from different points of view.
- The data used to measure value must become more accurate, more detailed and more in-depth as an initiative moves from vision to implementation.
- The quality of information is determined by certainty, not specificity (i.e., benchmarks are preferred over guesswork, reasonable ranges that capture certainty are preferred over uncertain or fabricated point estimates).
- The value of an initiative or a portfolio should be considered within the context of the business lines to which it best aligns. Government business lines, identified by President Bush’s e-Government Task Force, are Government to Citizen, Government to Business, Government to Government and Internal Efficiency and Effectiveness.